Michael Jordan was a very smart man that was not only good on the basketball court but amazing in the business world as well. From the start of his career he knew that he could market himself well and did so to make sure that he would have a lasting career in the basketball world. Not all athletes can play for a long time The most do not last more than 10 years and Jordan noticed that. He knew that he had to do something other than just playing basketball to keep bringing in money after he retired. That is why he collaborated with Nike to make Jordan shoes. That’s the smartest decision that any basketball player has ever made and that is why Jordan is the wealthiest basketball player to ever live.
He knew that his name had so much hype behind it and he could really do something with himself. If you are a very popular basketball player it is easy to market yourself and sell merchandise. There are a lot of basketball players that have a shoe out here or a shirt out there, but nobody has done it like Michael Jordan. He started with one shoe that he collaborated with Nike on and it was a sellout. Then he noticed that he could create a whole line of shoes and it became his own brand. By just the fifth year is his career, Michael Jordan had already become the wealthiest basketball player of all time. In fact, 90% of his income didn’t even come from his basketball salary. Most of the money came from his endorsements and merchandise sales. He had a large contract but not as large as some of the other players that were in the nba at the time. He knew that he had a very large name in basketball after he had lead his team to a national championship in the early stages of his career. So he took advantage of that new found fame. We know that most players were not able to do what Michael Jordan did because they weren’t as famous, but they could still sell some merchandise. Many basketball players do not see the business end of the sport and then by the time their career is up they have already spent all of their earnings from the salary itself.
Michael Joradan has made history with the name he was able to create for himself. He would not be nearly as famous if it were not for him creating his shoe company. His shoe company is the vehicle that has brought his name to the newer generations. Everybody and their mother buys Jordan shoes when it comes to basketball.
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